Corporate history

September 1990
Jewelry Den Co., Ltd., (now Happiness and D. Co., Ltd.) is founded in the former Omigawa-machi, Katori District, Chiba Prefecture (now Katori City, Chiba Prefecture) with capital of 20 million yen; DEN Kashima opens in Kashima City, Ibaraki Prefecture.
November  1990
Head office is established at DEN Omigawa.
December  1993
DEN Kamisu Megane-kan (eyewear specialist) opens in Kamisu City, Ibaraki Prefecture.
November  1994
DEN Kashima is relocated and reopens under the name Brandshop DEN Kashima in Kashima City, Ibaraki Prefecture. Head office is also reallocated to the same site.
March    2000
Happiness Narita opens in Aeon Mall Narita in Narita City, Chiba Prefecture, becoming the first Happiness store to open in a shopping mall.
September 2002
Happiness Takaoka opens in Aeon Mall Takaoka in Takaoka City, Toyama Prefecture, marking the beginning of operations in the Chubu region.
August       2003
Happiness Morioka opens in Aeon Mall Morioka in Morioka City, Iwate Prefecture, marking the beginning of operations in the Tohoku region.
November  2004
Happiness Sennan opens in Aeon Mall Rinku Sennan in Sennan City, Osaka Prefecture, marking the beginning of operations in the Kansai region.
April           2005
Happiness Nogata opens in Aeon Mall Nogata in Nogata City, Fukuoka Prefecture, marking the beginning of operations in Kyushu.
June          2005
Head office is relocated to Kyobashi, Chuo-ku, Tokyo.
January     2006
Trading name is changed to Happiness & D Co., Ltd.
March        2007
Happiness Kochi opens in Aeon Mall Kochi in Kochi City, Kochi Prefecture, marking the beginning of operations in the Chugoku and Shikoku region.
March        2007
 Happiness Sapporo opens in Aeon Mall Sapporo Hiraoka in Kiyota-ku, Sapporo City, Hokkaido, marking the beginning of operations in Hokkaido.
October     2008
Head office is relocated to Ginza, Chuo-ku, Tokyo.
June          2012
Happiness & D. is listed on JASDAQ (standard).
March        2013
Happiness & D. Korea is established in Korea.
May           2013
The first overseas store, Happiness D-CUBE CITY, opens in Seoul.
April         2015
 Happiness Okinawa Rycom opens in Aeon Mall Okinawa Rycom in Tochi-kukaku seirichinai Awase,Kitanakagusuku Village,Nakagami District,Okinawa marking the beginning of operations in Okinawa.